comfort save retailer relaunches consumer loyalty program

GPM Investments, LLC, which owns over 1,350 convenience and fuel retailers, is bettering its fas Rewards Loyalty software and may have it in all areas via the primary quarter of 2021.

The program lets purchasers earn up to 4% in loyalty features, which is double that of the current software, and enhances client communications given facts on looking habits, in accordance with an announcement.

“we are at all times searching for ways to convey cost to our clients and to thank them for shopping at one among our over 1,350 stores,” Arie Kotler, GPM CEO, mentioned in the unencumber. “fas Rewards does just that once valued clientele store our outlets, earn elements and redeem their fas bucks.”

valued clientele join within the software the usage of the up-to-date fas Rewards app. When a customer joins, they are rewarded with 10 cents off per gallon of fuel, up to twenty gallons.

in addition to the enrollment reward, enhancements include:

  • Earn 10 features for each $1 spent inner.
  • Earn 5 points for every gallon of fuel bought.
  • reach 250 aspects and decide from either $1.00 fas BUCKS or 5 cents off each gallon of gasoline up to 20 gallons.

primarily based in Richmond, Virginia, GPM was established in 2003 with 169 outlets and has grown via acquisitions to develop into the seventh greatest convenience keep chain within the U.S.