furniture retailer Raymour & Flanigan has launched a website featuring a “differentiated e-commerce journey,” built on Episerver by Righpoint, a Genpact company.
The retailer, which operates 143 stores, noted the site eliminates friction between physical and digital searching channels, in keeping with an announcement.
“With the enormous majority of patrons starting their in-shop searching journey with online discovery, we’ve a transparent understanding that our new website is the entrance door to our company,” Beth Lee-Browning, director of consumer event at Raymour & Flanigan, said in the free up. “It grew to be critical that our web page supply our customers a 360 method to interacting with our brand. Our purpose remains to position our consumer first and the new web site gives them an incredibly intuitive strategy to discover merchandise, locate showrooms, find out about white glove beginning, time table in-save appointments, buy seamlessly and extra — assisting to propel us into the longer term because the leader in omnichannel furnishings and mattress retail.”
Rightpoint visited the retailer’s retailers to bear in mind the business’s enterprise and distinctive audience, in line with the liberate.
“companies like Raymour & Flanigan distinguish themselves with customers via pleasing experiences. We empower them to deliver these experiences digitally,” said Josh Schoonmaker, senior director of approach at Episerver. “Their dedication to the client is inspiring — it really showcases what can also be executed in the event you put the client first in crafting digital experiences.”