Mobivity, Par Tech accomplice to drive digital transformation

Mobivity Holdings Corp., a company of personalised customer engagement solutions, is partnering with Par Tech Inc., some extent-of-sale utility company.

The partnership is aimed toward driving digital transformation for brands with the integration of ParTech’s Brink POS with Mobivity’s Recurrency to provide actionable insights, in line with a press release.

The advantages for manufacturers and eating places contains:
● accelerated visitor frequency and spend through customized, multichannel, digital offers and promotions.
● desktop learning recommendations to predict and measure offer and product performance.
● AI features to set off in-save and on-line transaction statistics for speedy analytics and insights to gas clever personalization and promotions.
●One to one guest engagement via channels reminiscent of cellular messaging and dynamic takeout and birth receipts.
● Omnichannel digital loyalty programs.

“PAR is blissful to welcome Mobivity into our Brink POS integration ecosystem,” Stephen Lee, director of strategic partnerships at ParTech, within the free up. “The mixture of Mobivity’s Recurrency platform and our Brink POS will enable eating places to instantly consider and adapt to guest behavior using intelligent statistics and create customized and branded experiences that finally enhance guest engagement.”

Brink POS customers can make the most of Mobivity’s Recurrency AI/computing device learning to investigate the quite a lot of records from their POS. by using accurately attributing promotions to transactions and being in a position to identify pre- and submit-redemption buy pastime, Mobivity helps manufacturers determine the most valuable marketing strategy based on visitor frequency and spend.

“Integrating Mobivity into the trade-main Brink POS ecosystem helps PAR give a boost to its mission by using enabling restaurants to supply visitors a more engaged adventure. This begins by making sense of the POS information,” Dennis Becker, Mobivity chairman and CEO, observed in the release.