The girls’s underclothes brand Lounge underwear is partnering with omnichannel customer engagement issuer Emarsys in an effort to get a deeper knowing of international shoppers.
Lounge undies selected Emarsys because of how quite simply it gives client insights, enabling the manufacturer to run extra focused, personalised and beneficial digital marketing campaigns, in line with a statement.
Emarsys’s platform will analyze and centralize the records of Lounge underwear valued clientele and integrate with Lounge underwear’s wider expertise stack, including Shopify. The know-how will provide a unique, unified view of all consumer records streams, disposing of pointless silos.
Lounge underclothes should be able to force profits through extra effective automated retention advertising, and personalised one-to-one messaging will replicate customer behavior and preferences extra accurately.
“As a transforming into manufacturer in our area, or not it’s so essential for us to have convenient entry to our consumer statistics so that you can run valuable centered campaigns to our purchasers — exceptionally as we promote merely via e-commerce. We weren’t basically trying to flow from our ancient supplier, however once we saw the energy of Emarsys’ platform, and simply how handy it changed into to use, we knew we had to make the change. the ease with which Emarsys presents your personal client facts lower back to you in an intuitive and graphical manner makes operating campaigns in reality quick and simple,” Arron Kooner, head of client communications at Lounge underwear, spoke of within the release.